BRAND · CEJ HOLDINGS
The Seal.
The institution.
The script initials from the signature, held inside a ring. The ring carries the name, the city and the year the house was founded, set twice around so it closes on itself.
MARKS
Seal
Hero, print, anything shown at 160px or larger
ON INK
ON IVORY
MONO INK
MONO NAVY
Compact seal
Below 160px: navigation, avatars, email
ON INK
ON IVORY
MONO INK
MONO NAVY
Wordmark, stacked
Letterhead, signage, the press kit
ON INK
ON IVORY
MONO INK
MONO NAVY
Wordmark, horizontal
Narrow bands and footers
ON INK
ON IVORY
MONO INK
MONO NAVY
CONSTRUCTION
- Build size
- 512px
- Outer ring
- 1.5px
- Inner ring
- 0.75px, 10px inside the outer
- Ring text
- Barlow Condensed 500, capitals, tracked 0.35em, twice around
- Ring reads
- CEJ HOLDINGS · ST. LOUIS · MMXXVI ·
- Initials
- From the signature kit, centred on their visual mass
- Wordmark
- CEJ in Instrument Serif at 0.12em, a hairline, HOLDINGS in Barlow at 0.4em
- Accent
- Navy ring on ivory; ivory ring on ink
SIZES
- MINIMUM · SEAL
- 160px. Below that the ring text cannot be read.
- MINIMUM · COMPACT SEAL
- 24px
- MINIMUM · WORDMARK
- 120px wide
CLEAR SPACE
A quarter of the diameter, clear on every side. Nothing else enters that field: no type, no rules, no other marks.
COLOUR
Ink
#0B0D10
Primary ground
ON INK 1.00 · ON IVORY 17.11
Ink 2
#121519
Raised surfaces, form fields
ON INK 1.06 · ON IVORY 16.10
Ivory
#F3F0EA
Type on dark; the one light section per page
ON INK 17.11 · ON IVORY 1.00
Steel
#8A9099
Secondary type and labels on dark, at full strength only
ON INK 6.05 · ON IVORY 2.83
Steel, on ivory
#5C6169
Secondary type and labels on ivory
ON INK 3.12 · ON IVORY 5.48
Hairline
#F3F0EA AT 12%
Rules and borders. Decorative only, never a field outline
ON INK 1.32
Navy
#0E2A5C
The Holdings accent, on ivory only
ON INK 1.39 · ON IVORY 12.27
Navy, lifted
#5D7FB8
The accent on dark grounds; navy itself is 1.39:1 on ink
ON INK 4.81 · ON IVORY 3.56
Favicon ground
#0C1423
Ink with a quarter of navy, under icons
ON INK 1.06 · ON IVORY 16.20
TYPE
DISPLAY · INSTRUMENT SERIF
Built, not bought.
I · II · III · IV · V
Headlines, wordmarks, numerals. Italic for one or two words of a headline, never more.
LABELS · BARLOW CONDENSED
COMPANIES · PRINCIPLES · PRINCIPAL · NEWSROOM · CONTACT
CEJ HOLDINGS · ST. LOUIS · MMXXVI
500 · CAPITALS · TRACKED 0.22–0.32EM · 11–13PX
BODY · INTER
A private holding company. We own and operate businesses we built from the ground up, and we hold stakes in the companies we helped scale.
400 · 16–18PX · LINE HEIGHT 1.6 · IVORY AT 80%
SPACE
A four-pixel grid. Sections are separated by 96px on a phone and 160px on a desk. If a section feels full, cut content; never shrink the space.
USE
DO
DO
DO
DO
DO
DO
DON’T
DON’T
DON’T
DON’T
DON’T
DON’T
THE FAMILY
Three marks, one family. They share the type, the hairline and the ink; each has its own construction and only its own accent.
512PX BUILD · SVG AND PNG AT 1X, 2X AND 4X IN /BRAND/HOLDINGS/